Request For Proposal for Social Media Influencer Collaboration
The Miami Downtown Development Authority (DDA) is soliciting proposals from interested parties to provide management services for the time period outlined below. Individuals and firms submitting an RFP shall adhere to all requirements set forth in this document. Missing or incomplete information will not be considered valid, and the response will be disqualified from further consideration.
• October 2021 – December 2021
Statement of Intent:
The Miami Downtown Development Authority (DDA) is seeking to engage an agency with experience managing influencers to oversee a three-month social media campaign to promote Downtown Miami’s historic Flagler Street. The Consultant’s response to the RFP shall be defined by the Scope of Work.
Summary:
The Miami DDA is seeking to engage an influencer agency to oversee a three-month social media campaign to drive foot traffic to the Flagler Street district given the impacts of the COVID-19 pandemic coupled with the Flagler Street Beautification project. Flagler Street is the City of Miami’s historic Main Street. Over the years, the Miami DDA has worked with area businesses and property owners to activate the street with creative events while advocating for longer-term improvements – such as the beautification project that will enhance the district’s pedestrian access and inject new life into the corridor.
The agency would be required to enlist a minimum of three influencers per quarter who would use their various social media channels, primarily Instagram, to remind the public that the businesses on Flagler Street and the surrounding blocks are still open, and entice their audiences to come out to support, dine and buy local by creating a call to actions and engagement through their reach.
Please send proposals to dda@schwartz-media.com by September 3, 2021. No proposals will be accepted after this date.
Click here to download the RFP including the scope of work, requirements, goals, deliverables, and payment.
